I’ve come across Tommee Tippee when I was pregnant with my first, while I was shopping for breast pumps, soothers and teethers. I’m pretty sure that each one of us might have had a Tommee baby product at some point, not only because they’re so versatile or reliable, but because one always goes back for the good stuff, no doubt about that.
Nonetheless the reason I’ve decided to mention the brand and run a competition with them (unsponsored this time) is because four years ago I witnessed my own sister’s struggles feeding her first child. After a tough first four months period of trying to breastfeed exclusively, she decided to move onto bottle feeding, when she found night feeding to be the hardest stage in her life as a new mama. The sleepless nights, the crying, the rush to prepare the right bottle, they were all increasing her anxiety. However the second time round she was determined to find a better solution and so she did when she went for the Perfect Prep Day & Night machine.
She has been calling it her best nocturnal friend, preparing perfect feeds in under 2 minutes (which by the way it’s 10 times faster than a kettle!). The best feature my sister mentioned is that the feed is body temperature so there’s no more waiting to get the water at the right temperature while her daughter was crying.
What’s even better is that Tommee Tippee has relaunched a new version of the machine, this time it comes with a volume button and a light to let tired mums and dads prepare the bottles in the dark. The machine works with most bottles and formula brands and comes with digital display and a glow night to see what you’re doing without too much disruption.
- It makes a fresh bottle, at correct temperature, in less than 2 minutes
- Filter system removes impurities present in water
- Initial ‘hot shot’ of water kills bacteria that may be present in formula
- Dispenses correct amount of water for a more accurate and consistent dilution
- The Perfect Prep machine works with any powdered formula milk
I’ve teamed up with Tommy and we’re offering a lucky mum the chance to win one of these little helpers. Just tell us which is the most challenging thing you went through as an expecting or new mum. The first tooth, the first bottle, the sleepless nights, the endless cravings etc
Keep an on our Instagram posts and stories for more. Winner to be announced on 1st of March 2018. UK entries only.
Last but not least Tommee Tippee has also conducted a study to mark the launch of its new Perfect Prep Day & Night. New research reveals today’s mums enjoy an additional hour of sleep each night compared to those from 20 years ago and technology has played a key role in improving baby sleep routines.
The study investigated the night-time experiences of new parents in 2017 and those in 1997. The results show that – although still getting less than the recommended amount of sleep3 – today’s mums with new little ones are getting a precious extra hour, adding up to over 15 days’ more rest across the challenging first year of parenthood.
The research shows that bedtime routines are a timeless approach for parents trying to maximise sleep for themselves and their child, with 92% following one in 2017 and 93% in 1997. But today’s sleep-deprived mums and dads appear to be savvier in making it work.
Technology is used more today than it was two decades ago. Playing white noise – available now through mobile and tablet apps, as well as via washing machines and tumble dryers – has become one of the most successful techniques in getting little ones to sleep, with over a quarter (26%) of parents adopting the tactic, an 800% increase since 1997 (3%). Meanwhile, 14% of parents now play soothing music through an iPad for their newborns, compared to 9% of the previous generation who did the same on a CD player.
However, 2017’s parents are far from reliant on technology. They’re more likely to cuddle their babies at bedtime (69% vs 58%), while there has also been a huge boom in those deploying baby yoga (18% vs 8%). Singing lullabies has stood the test of time (29% sang to their babies in 2017 compared to 27% in 1997) – with Twinkle Twinkle Little Star and Rock-A-Bye Baby the top two picks for both groups.
Within an increasingly fast-paced society, mums and dads are more concerned than ever about the negative effects from a lack of sleep. Over half (56%) of parents today say their baby’s sleep pattern increases their stress levels and two in five (38%) admit it impacts on their happiness, compared to just 29% of parents in the late ‘90s.
Michele Gettins, Global Category Manager at Tommee Tippee, commented: “We understand that becoming a parent for the first time is an exciting journey but that it’s also a monumental lifestyle change. In the first year, anxious mums and dads will want to do all they can to keep their baby healthy and happy. It’s encouraging to see that mums and dads are finding innovative ways through technology to make the nitty gritty of parenthood as easy as possible, and it’s our job to help them do this, so they can focus on the most important thing, their baby.
“Our research found that this positive attitude and ability to use technology to help aid babies’ sleep, is down to parents speaking up and sharing their experiences: from 3am wake up calls to the 5am nappy disaster. In 1997, over a third of parents would never turn to anyone for advice about their babies’ sleep pattern. Now, 20 years on, there has been a big shift, with nearly half (43%) turning to friends with children for tips and recommendations.”
To help parents reclaim their sleep, Tommee Tippee has launched the next generation of the parent-recommended, Perfect Prep, which helps to save up to 28 minutes on night feeds.
Not to mention that the Perfect Prep Day & Night is available in four shades (White, Black, Grey and Red) and is available to pre-order now and on full sale 18th March.
Join Tommee Tippee’s Facebook community and keep the conversation going.
For more information visit https://www.tommeetippee.com/product/perfect-prep-day-night
