Swedish mums go POP
Here’s a children’s clothing brand that has managed to survive for exactly 40 years now, most importantly keeping its original feel and patterns despite all changing trends and the constant retail need to reinvent yourself (since 1976, click for their cool full story).
I’ve been a fan of the P.O.P.’s signature designs of classic stripes since motherhood knocked on my door just a bit over two years ago. I then bought a baby thermal merino wool bodysuit which was a 6 to 12 months size, however somehow my toddler has been wearing it until pretty recently, and yes, he reached his terrible twos. In fact, to be completely honest there are days when he’s still wearing it underneath his clothes especially during these very cold days of spring, even though toddlerhood left some pretty serious holes and marks, especially during the knees area. I am surprised the poor romper lasted this long, the material is however more than surprisingly durable as let me tell you, climbing, falling and crawling are not exactly children’s clothes best friends (I’m sharing a very honest photo at the end of this post and I am sure that any parent understands how silly it is to discard the good quality helpful things that make their life a tiny bit easier).
However, today I’ve been given a cool 100% organic softest cotton romper to review. It’s not wool as his previous clothing items I always went for, yet it’s a charming one, also ideal for any indoors playtime messy activities or as a sleeping uniform (which makes it great for holidays too, it comes in navy or red and retail price is £22). I know my toddler will keep the romper for longer despite growth spurts as the sleeves and trousers roll down. I am attaching here a few photos where he is running wild during our last weekend family gateway in Berlin at the gorgeous Adlon Kempinski Hotel.
But what I feel it really makes POP different from many other clothing brands is the fact that by using organic cotton (which is not only better for the environment), is also that fact that it is kinder to the wearer because residues of toxins are not passed through to the skin; about 30% of their clothes are made of organic cotton or eco. Here is an eco collection if looking to learn more (and below a snap of the happy knees of the merino wool romper that we are not ready to give up yet, what can I say, the toddler loves it and playtime is playtime, no need for perfect little things!).
Are you a fan of the Swedish stripes too? 🙂